A logo is the most important part of your companies identity no matter the size. There are two types of logos. A logo is like Tangerine Lane. Inclosed within a shape with image and copy in the image. A logotype is made up of type (font) and a bug that usually represents what your company does, like Rancho Mirage Pain Management. My logos are concept driven which means they are thought out. Not just stuff on a page which is what you see a lot these days. If you pay Vista Print $50 for a generic logo, good for you. But chances are you will see that logo on somebody else’s signage someday. And does it say what you do? How could it. For instance, Shadow Air is a private jet charter out of Palm Springs International Airport. So I illustrated the mountain range in Palm Springs in black because it’s in shadow. The script was picked to mimic the mountains as well as flowing air from the jet stream. I chose only black for this reason. His material is mostly blue sky, mountain range with his jet flying up so this logo can be black or white. Your logo needs to work in black and white as well as color. Forms for instance are black and white so you logo needs to translate. Also, if you hire a designer do not expect to only pay their hourly rate. Like a lawyer, you pay for their education and experience. Also, ask for a package if you want to have business cards, letterhead, envelope etc. I have a package that for $1500 you get your logo in color and black and white in pdf, jpeg and png for your online needs. Business cards printed at 500 in stock of your choice. Your letterhead built into a word doc and labels for your envelopes (500). If you need just a logo, that’s never less than $500. That gives your 3 concepts, widdling down to one in color and black and white. You pay any less than that, beware. You may find your logo with someone else’s name on it. My logos comes with individual rights. No one else will come close. Just look at the uniqueness of all my logos.