Advertising comes after you create a logo/logotype or brand. Advertising can be print and mixed media meaning outdoor or billboards, signage, digital meaning on the web or social media. Whatever means you want to persue you still need a professional to design your advertising. DO NOT get tempted by ‘free design’ from your paper or magazine (which are usually one in the same). It sounds enticing but they don’t have graphic designers on staff. They have production artist, most without any education. Your advertising is the single most draw to your company, product or business. It must be smart, conceptual which means have thought behind it and it must be beautiful to look at.

The first example is for Reserve Realty which is the in-house real estate company for The Reserve private golf community in Indian Wells. We have a package through gannett publishing which produces the daily newspaper, Retreats which is a real estate book within the paper and Desert Magazine, which is produced once a month and inserted within the paper. They tried the ‘free design’ for a year and called me back and begged for my services again. Gladly!

SunWorld is a produce company in Coachella that wanted a concept driven ad campaign for their trade publication. I was working at Kiner/Goodsell at the time and we had a brilliant thinker for a Creative Director. Together we came up with this concept of clever wording to mimic the negative space left after chopping the produce in half. We hired the photographer who was a professional who shoots food and still lifes. Took the shots into photoshop and did some retouching and color correction. These ads ran very large in the oversized publication Produce News.

Desert Entertainer is a free publication to the public that offers a valley wide entertainment variety for locals and visitors alike. They also provide ‘free design’ as part of their package but I designed these ads for this book for 5 seasons with The Desert Symphony. They had 5 shows a season and I designed both the Gala ad and the monthly performers ads. I also produced their billboard that features their conductor which is a ‘traveling billboard’. It’s a cheaper option as long as you don’t change the board and they move it to places that have a vacancy. This is great because it means sometimes you are on the 10 Fwy and other times on the city streets.

I freelanced for Cahuilla Casino in Anza California for a short time. Their ‘theme’ is cowboy/western. I did their promotional advertising and their lightbox menus, as well as their billboard campaigns that changed out monthly. The berma shave, which is the series of billboards are for when there was no entertainment provided.

I was advertising director for Fantasy Springs Casino and did all the advertising both print and media (web) for every promotion and enterainment event. This meant constant billboards which I designed, produced and made arrangements with Lamar to put up and where. Timing is critical with billboards especially when acts either sell out or already performed. I also did their newsletter, their promotion invitations and extra promotional items like a cookbook when Chef Freddy first arrived.