Brochure design is the final step in the print realm of your design. The nice thing is once you design your brochure, whether that’s a full size brochure, mini brochure or trifold, you can take those graphics and use them to create your website and facebook page. Everything you design must coordinate in color, look and font. And never use more than 3 fonts. One for headlines, one for subheads and usually the book version of the subhead for copy. And if you use serif for headline, use it everywhere. Same for san-serif. Don’t combine serif and san-serif because they are two different thoughts. You will create a scitzophrenic feeling for your readers. And script is ok with both serif and san serif but just be sensible. A san-serif acceptable script would be freehand, brush script where serif could be nuptual, zapfino. My logo for example is Cezanne script with avant guard san-serif. Meaning I used a hand drawn script font with a san-serif font.

You are probably thinking, ‘why go to the expense of designing and printing a brochure in this time of websites and pdf’s that allow your readers to print your pdf brochure off their $40 ink jet printer?’ Just that. Here you spent the money to have a designer create a brochure for your company to only have it printed on a $40 ink jet on crappy paper? The colors go to hell and there are no bleeds and food, flesh and, well anything looks like crap. If this is your mentality then don’t bother paying a designer. If you do hire a designer, put in a hyperlink on your website that allows them to order a brochure to be mailed to them at your expense that will include a personal letter on your letterhead, a business card and a few more for referrals and that gorgeous, professionally printed brochure. And printers at quick printers these days all have amazing machines that digitally print better than a 4 color press of 10 years ago at a fraction of cost. And web printing works brilliantly. Brochures.com you can print 500 tri-folds for just about $100 and they will come out shiny and perfect. Vistaprint.com too with their discounts they give you on their homepage, you can get business cards, envelopes, letterhead and a trifold or brochures for a fraction of the cost if you do them all together. And the brilliant thing about a trifold is it fits in a regular, #10 basic letter envelope at no extra postage. And tri-folds can sell your product or business just as well as a full brochure and they can come in 4 folds too if you need that extra panel. They can also be self mailers to save on envelopes. Also panel cards which is a 4″ x 9″, double sided card which gives your clients an at-a-glance of your company, leading them to your website.I charge $300 to design a double sided trifold and an extra $100 to print 500. I charge $150 for a double sided panel card. And I give you the artwork so you can build a website on godaddy.com or any other templated websites and facebook page look and feel, or I can do that for you. Ask me about my packages that are all conclusive so all you need to worry about is your business. Let me market you. Think smarter not harder. You want to sell your product, so make it sellable! Make it beautiful. Invest in the final, end product. Your brochure. It’s all tax deductable as a marketing or advertising expense. All of it! The design fees, the printing cost and the postage. Also your website fee’s and maintenance fees. Keep all your receipts because it will pay for itself come tax time.

Also, think about not just a brochure but a presentation folder, leave behinds (tri-folds and panel cards which are 4″ x 9″ instant information at a glance) envelopes and stamps or labels for your envelopes. Think of everything going together in a coordinated package. Look at my brochures with matching items that surround the brochure like presentation folders, envelopes, site maps, business card slots with your cards which, by the way, are the #1 marketing piece you can carry in your pocket or purse. Make it easy for your future client to get what you are all about.