Marketing is what happens after the logo or brand is created. Then marketing is thought out of how do we promote the brand? How do we go about advertising? Which mediums do we use? Web, social media, banner ads, radio, podcasts, newspaper/magazines? Trade or public. Do we offer a brochure for more information on our website? Is there an option to have information mailed to the inquirer?

My speciality is campaign design and that is all involved in marketing. Coming up with a brand, deciding before we take pen to paper how this brand will appear. How will we advertise. How it will look on screen as well as print. How can we most creatively promote this concept?

This is a package for a new community in Rancho Mirage. We started off as the client wanted the logo to look like an orange crate label. The name was Tangerine Lane Estates being there were only about 25 homes in the community these were 4 different floorplans and elevation plans to choose from. This location in Rancho Mirage has amazing mount Eisenhower mountain range views that turn pink then purple during the sunrise. So I hired a photographer who set up a tripod on the site and took these pictures for the presentation cover of this total package you receive when you are a hot lead. In other words, truly interested in looking at a lot and floorplan. There is a letter from the developer which states his concept of the high end community. It was a midmod elevation look, Then 4 elevation drawings on one side of the card and floorplans on the other. The presentation folder was washed in tangerine pms color on a smooth sundance cover stock with an embossed square where a colorful label would be placed inside the embossed box. There was a matching envelope for out of town investors. This entire marketing campaign started with the desire to have an orange crate logo. That drove the entire marketing plan. We advertised in the local newspaper and magazine insert as well as Palm Springs Life magazine.